Perspectives on Minority Influence PDF
By:Serge Moscovici,Gabriel Mugny,Eddy van Avermaet
Published on 1985-06-27 by Cambridge University Press
How does a minority exert influence on a majority? Traditionally social psychologists have characterised influence as a process leading to conformity - the minority coming to accept the view of the majority. For the contributors to this volume, working in a society where the reverse process is frequently exemplified - a society characterised by change and innovation - such an approach is no longer tenable. They believe that only by examining social processes also in terms of minority influence can the paradox be resolved. The volume is organised into two broadly based but interconnected parts. Part I analyses the process of influence itself, while Part II sets it within the context of groups. The influence of minorities is thus located within the cognitive and social field in which interaction between minorities and majorities occurs. The original and dynamic research paradigms presented here and the theoretical and empirical results that are reported offer alternative insights not only into the phenomenon of influence per se, but also into such classical notions as 'the group' , 'deviance' and 'convergence'.
This Book was ranked at 37 by Google Books for keyword Science sociale.
Book ID of Perspectives on Minority Influence's Books is cKc_qz4l3nMC, Book which was written bySerge Moscovici,Gabriel Mugny,Eddy van Avermaethave ETAG "WYFBBHTujC0"
Book which was published by Cambridge University Press since 1985-06-27 have ISBNs, ISBN 13 Code is 9780521246958 and ISBN 10 Code is 0521246954
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Book which have "260 Pages" is Printed at BOOK under CategoryPsychology
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